As an independent filmmaker, you’re probably exploring various platforms for distributing your work and, of course, getting paid for it. Tubi is one such platform that you might be considering. Tubi stands out due to its unique ad-supported model, which offers viewers free content while still generating revenue for filmmakers. But how does Tubi pay filmmakers for their content?
How Does Tubi Pay Filmmakers?
Tubi operates as an AVOD (advertising-based video on demand) service, which means content on the platform is freely accessible to viewers, but they’ll have to watch some ads before and during the streaming of your film. As a filmmaker, you sign a revenue-sharing agreement with Tubi, and your earnings will depend on the platform’s overall ad revenue, the popularity of your content, and the agreed-upon terms.
While the exact payout rates are not publicly disclosed, industry insiders reveal that Tubi’s CPM (cost per thousand impressions) ranges from $7 to $9. A film’s popularity directly affects its earning potential on the platform.
Tubi’s Business Model vs Subscription-Based Platforms
Unlike subscription-based platforms like Netflix or Hulu, Tubi generates its revenue through advertisements. This means when users watch movies or TV shows on Tubi, they will see commercials interspersed between the content. By monetizing the viewing experience this way, Tubi can provide their audience with free access to mainstream content without a subscription fee.
While the revenue generated from advertising may not be as high as it would be on a paid streaming service, the vast reach of Tubi, with over 200 million monthly active users, could help to offset that.
When it comes to content acquisition, Tubi does not create original content like some of its competitors. Instead, it relies on thousands of hours’ worth of content from studios, including MGM, Paramount, and Lionsgate. With a vast library of titles available, it’s worth noting that the majority of the viewing goes to the top 10 percent of content, which can impact how much your movie earns on the platform.
Tubi’s ad-supported business model allows them to offer a truly free entertainment experience to users, which can significantly increase the visibility of your movie. While the revenue from ads might not be as high as it would be on a subscription-based platform, as a filmmaker, you can still benefit from increased exposure and potential earnings from ads on Tubi.
As Tubi continues to cultivate its selection of films and TV shows, the platform’s dedication to diversity and representation takes center stage. Adam Lewinson, Tubi’s Chief Content Officer, emphasizes this commitment through strategic partnerships that enrich their offerings. He notes:
“As we continue to grow Tubi’s original content offerings, we remain focused on spotlighting emerging talent and celebrating fresh, authentic storytelling that reflects diverse experiences and perspectives to better serve our current audience, nearly half of which is comprised of viewers who self-identify as multicultural”Adam Lewinson, Tubi’s Chief Content Officer
How Filmmakers Can Profit Through Tubi
One of the advantages of distributing your film on Tubi is that the platform welcomes a broad range of content, including independent films and feature films. This makes it an ideal platform for indie filmmakers looking to release their work beyond the traditional theatrical setting. With ever-increasing competition in the film industry, Tubi can serve as a valuable alternative for film distribution.
In addition to the direct ad revenue you generate from viewership, you may also benefit from increased exposure. The more people who watch your film on Tubi, the greater the chance of it being discovered by advertisers. This could lead to new partnerships and opportunities for you as an indie filmmaker.
Partnering with Tubi can be a profitable venture for filmmakers looking to reach a wider audience and generate ad revenue. By understanding the distribution process, negotiating agreements with distributors like Filmhub, and relying on the platform’s global reach, you can capitalize on the platform’s ad-supported model and create a lasting source of income for your independent films.
The Role of Other Streaming Platforms
Services like Netflix, Hulu, and Amazon Prime operate on a subscription-based model, where users pay a monthly fee for access to their vast selection of content. These platforms typically pay filmmakers upfront for the rights to stream their movies, with amounts that can vary depending on factors such as the film’s popularity or the type of streaming rights required.
Peacock is another player in the streaming space, offering both free ad-supported content and a paid subscription plan. Operating a model similar to Tubi’s, Peacock relies on advertisements to generate revenue for its free content, though it might not pay filmmakers as much as subscription-based services like Netflix or Hulu.
Video-on-demand (VOD) platforms such as YouTube and Vimeo also provide avenues for filmmakers to earn money. TVOD (Transactional Video-On-Demand) services allow users to pay for individual movies or shows, while SVOD (Subscription Video-On-Demand) services grant access to a selection of content for a monthly fee. With TVOD platforms, filmmakers typically receive a percentage of each transaction made by users. However, navigating these platforms may entail working with aggregators and fees taken by the platform itself.
Plex and Amazon Prime are noteworthy for offering both AVOD and SVOD options, giving filmmakers the choice between earning revenue through ads or charging a subscription fee. This dual approach can appeal to different segments of the audience, catering to those willing to pay for a subscription and those who prefer free content supported by ads.
Ultimately, the decision to work with a specific streaming platform depends on the filmmaker’s individual goals and the potential revenue they can generate. While services like Netflix and Hulu may pay more upfront, platforms like Tubi can still provide a solid option for filmmakers wanting to reach a wider audience through an ad-supported model. By exploring the various streaming platforms and understanding their payment models, you can make an informed decision about the best avenue to distribute and monetize your content.
Building Success on Tubi as a Filmmaker
As a filmmaker looking to maximize your opportunities on Tubi, focusing on the quality of your work is key. By producing captivating, original content, you’ll have a higher chance of gaining your audience’s attention and keeping them engaged. Take advantage of film festivals to showcase your talent and have your creations discovered by industry professionals, including prominent studio representatives like MGM.
Negotiating favorable rates with Tubi is essential in maximizing your returns on investment (ROI). Familiarize yourself with the platform’s revenue-sharing models and the value of your content. Be prepared to pitch your work effectively to ensure a beneficial partnership. Having a reliable agent can certainly help with navigating the negotiation process.
Tubi is also a great space to showcase television shows, so broaden your horizon by working on premium content series alongside your feature films. By enriching the platform with high-quality content, you ultimately attract more viewers and enhance the viewer experience, thereby increasing the potential for revenue generation.
Ultimately, as a filmmaker, the key factors to build success on Tubi are producing high-quality, original content, understanding your audience, effectively marketing your work, and negotiating favorable terms with the platform. By mastering these aspects, you’ll significantly increase your chances of thriving in the competitive world of ad-supported streaming.
Good luck and happy filmmaking!