How to increase your brand value within the film industry and how to achieve this

Well, as well as a filmmaker – I used to work in developing brands and how best to capture the audience’s imagination and retain them. It was all about building brand value, brand loyalty, and offering value for free… Yes, you heard that right, for free.

As well as having amazing ideas, cool prose, and an insane concept. You must also remember your audience. What do they want to see? What do they expect? Look at previous statistics and develop future ideas on that. Create a structure that works and always develop forward-thinking, exciting content.

But most importantly it should be fun – for you as well!

Value:

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The value to your viewers must be of a high level. Whether it’s informative, the story is gripping, it’s fast-paced or even interactive – the content must be valuable and exciting for the audience. As long as you play to the strengths of your audience you will provide them with value. For example, if you are a branding agency focused in the education sector – when building content you want to have upcoming trends within the sector and dissect them into manageable clips that your audience can take away and improve their own business/school/education. This will then build trust within your brand and the sector in which your company is submerged in.

Entertainment:

You need to provide entertainment to your audience. It needs to be gripping, catchy but not annoying. A tough balance to keep. But there are steps to take to ensure your amazing idea is planned correctly and executed to your audience with the success it deserves. Have a look at this article on writing your first film.

Quality:

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Quality is nothing to do with the camera you can or can’t afford. It’s all about the story. I mean if it’s a cool story – gripping, exciting and fun. You could record it on a block of cheese, and people would watch. But if you are using a five thousand pound camera to film a load of mud for 2 hours – I don’t care the range of aperture or the MP it has, you’ve lost me. Quality and cost are not the same things – remember that. A mobile phone will suffice.

To see the current projects we are working on and other iFilmThings project head over to @camembertfrosting on Instagram to find out more, and don’t forget to ask any questions to us here or down in the comment section.

Our Favourite films from 2018 – and why you have to watch them!

Hello again, thought I’d offer just an insight into the short films that really gripped me in 2018, there was a lot to choose from so I went for my 3 strongest. For many reasons, these films are here. The creative talent and what they were able to do and produce was incredible and gripping.

I thought I would steer away from cameras I’ve been trialing and other information based blogs to really share what I’ve enjoyed in my spare time.

What was your favourite short film in 2018? Let us know in the comments!

So here it is.

1. Drug Runner

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This, I have to be honest was a shocking but believable insight into a child drug trafficker, it really does catch it right and piques your interest. I took the segment below as a summary from Charlottes film to give you an idea and a little overview:

“In the cinematic world of gangsters and drug dealers, kids are often portrayed as pawns, either serving or sacrificed for the larger game. In HBO’s iconic crime-drama The Wire, creator David Simon masterfully subverted this trope by dedicating an entire season (arguably the best in the series) to exploring how crime, crumbling institutions, and deep poverty impacted the lives of inner city kids in Baltimore. In an emotional season, we saw how four innocent children paid the cost for society’s failures and found themselves lost in the system. In this week’s Staff Pick Premiere, DRUG RUNNER, filmmaker Charlotte Regan takes us further into the psyche of a young kid with a gripping, step-by-step account of his journey into a life of crime”.

2. Stems

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I absolutely loved this art and composition combo. It was a great score really gripping and the stop-motion photography was amazing. Hats off to both loved this work and really does inspire the imagination. It certainly helped me explore other areas of film and helping me think further outside the box with my spec script “Biscuit tin”.

Here’s a quick overview:

“The film is a collaboration between Henderson and the musical artist Poppy Ackroyd who composed the score. However, unlike the traditional process wherein a film is picture-locked and then delivered to the composer for scoring, Henderson and Ackroyd worked backwards. “[Poppy] would send separate ‘stems’ — that’s where the film got its name — of each track of music. I would make characters and instruments that looked like they might make each of the sounds she’d given me and we’d go from there.”

3. The Hanging

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This was a very interesting movie, well… documentary on Kirill. To be honest it’s frightening just watching it on my laptop. The guy was hanging from a skyscraper by one hand just looking far too relaxed for my liking, but there is more to it than these perilous stunts. It’s all about the “roofing” culture and how people who practice this see architecture as a mountain essentially and how they can best scale it to view the city’s incredible views. He certainly caught Geoffrey Feinberg’s.

A little more info:

“When New York City-based filmmaker Geoffrey Feinberg first saw photos of Kirill roofing, it made him break out in a cold sweat. Feinberg is admittedly afraid of heights, but it was the enigmatic nature of Kirill that drew him into documenting the teenager’s exploits. Feinberg wanted to learn what was going on behind those calm eyes as Kirill stands and hangs inches away from a fatal fall. What Feinberg grew to understand through following Kirill and his group of friends on their roofing missions was the sense of beauty and peacefulness that they were able to find only at the great heights of Moscow’s building tops. So for Feinberg, it was important to convey the escapism of spending time with your friends in this uniquely removed environment.”

I hope you enjoyed my round up and please let me know your thoughts below! Also, subscribe to the blog and have our updates, thoughts, and tips straight into your inbox! Finally, don’t hesitate to contact us and tell us about your latest projects. Or, if you need any help, fire it over – we would love to help.

Three DSLR cameras all filmmakers should be looking at in 2019

Hello all and welcome to 2019, what a time to start your filmmaking career! We have covered many aspects in the last few weeks whether you are looking to write your first film script or get your film funded we can help! Below is a little look into cameras we have been recently been testing. These three stood out as great ideas for entry to mid-level filmmakers and provide a unique variance.

Firstly…

Canon EOS 5D

Canon EOS 4000D

Why this DSLR?

This is an entry-level camera which is a great starting point for beginners. This camera has wi-fi capability, as well as the quick menu, which makes it easier to adjust the settings and get the shot you need. The spec of this camera is great, 18MP and a range of aperture settings. The downfall is no touchscreen but it’s not the end of the world as they have spent the money elsewhere in creating a better spec camera which is ultimately better than a touchscreen.

Overall this is one of the better DSLRs for anyone starting out in the filmmaking world. You get crystal clear shots, the smooth video for those different angles. An overall great experience, one we recommend.

K-70 Pentax

A reel of film

Why this DSLR?

This camera is compact but filled with high spec features. It is a fully featured APS-C format with unbelievable variance. One we found comfortable to use and easy to navigate. The K-70 Pentax produces very clear pictures with fast but detailed video capability. The anti-aliasing filters are used to prevent the moiré interference patterns sometimes seen when photographing fine textures or patterns with a digital sensor’s rectangular array of photo sites. The Astrotracer feature also seen on the K-70 uses GPS data and the camera’s sensor-shift system to keep celestial objects in the night sky completely stationary, so they don’t turn into streaks of light. It offers sensitivity up to ISO102,400, a maximum shutter speed of 1/6000 sec, which is halfway between the top speeds of most rivals and those of pro cameras, and a clever Bulb Timer function for ultra-long exposures of up to 20 minutes.

Overall it is an essential camera entering 2019 for any entry-level filmmaker and indie filmmaker.

And finally…

Filmmaking with a Gimbal

Nikon D5300 DSLR Camera in Black

 

This camera is one of the better entry level cameras but does come with a heftier price tag. But included within the price is the following: It’s an upper entry-level DSLR as mentioned, but it improves on the D5200 by removing the optical low-pass filter (OLPF) from its 24MP CMOS sensor and featuring true 60p HD video capability, and a slightly larger 3.2in side-articulated 1.0M-dot tilt/swivel LCD. The D5300 features a 39-point AF system, based around the same Multi-Cam 4800DX AF sensor that is used in the D7100, and the same 2016-pixel RGB metering sensor.

Overall a great camera for indie filmmaking. It provides the stability and quality that any filmmaker needs to produce a short or even a feature film on a shoestring. One thing we do recommend is looking at getting an additional lens for your camera. One of the better options is the 50-300 telephoto lens for this camera.

Please follow us for more filmmaking guidance, updates, and reviews. Also get in touch if you want to collaborate!

How to get your short film funded: The many ways to finance your film

How to fund my film? The golden question! First, make sure you have your script in it’s best possible form – here’s some help.

There are many ways in this day and age from the good ol’ fashioned film grants to crowdfunding – but what will suit your needs? Let’s find out.

Film funds:

There are many film funds so I will narrow it to the top UK funds and top US funds:

The UK:

The US:

Crowdfunding:

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This can be huge, but there is a lot of work to do before you’ve even one as you will want to build a little furor around your project through your social channels and friend networks.

Just a few options:

Self-fund:

I know, I know you came here for how to get your film funded and I’m now telling you to fund it yourself. But seriously this doesn’t have to be a million pounds, you could go for a no-budget. Source some filmmaking friends and offer to pay for their food. Honestly, there are so many people out there that if you film on a weekday evening or a weekend who will be up for it, especially if your script is compelling – don’t rule it out.

Grants:

You should definitely look to utilise the multitude of grants out there for filmmakers, yep I know some are very obscure and there is room to alter your script a little to qualify for said grants. But they are definitely worth putting in the time and research as you never know this could lead to your script being produced. Here are a few to consider:

 

Canon EOS 5D

But, there is another way. You can get a page or two of your script… bear with me for a second. You take the most exciting scene which stands by itself, then grab an actor or two, a friend? Hell, even yourself and film it, have fun with it. Then contact the production companies with the content as well. Producers are far more likely to help and/or acknowledge you with video.

Let us know how it goes, and contact here if you want to talk or even collaborate.